The Donor Strategy Academy​

Build a loyal donor community that supports your non-profit for life.

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The Course

The Donor Strategy Academy

Build a loyal donor community that supports your non-profit for life with the Donor Strategy Academy

Diversifying your fundraising revenue sources is essential to non-profit sustainability. And yet small to medium size non-profits often find themselves stuck on a hamster wheel that’s

All while knowing that they need to diversify and grow their fundraising program, but don’t have the time or know how to get started. Too often work days are taken over by urgent tasks, leaving little room for the truly important, transformational fundraising work.

Even if your non-profit has moved beyond grant and core funding, you may be spread too thin trying to do too many fundraising tactics in the name of generating more “awareness” (psst, if generating more awareness was the answer to your fundraising problems, most non-profits would be set for life).

You know that having a community of individual donors who support your cause is crucial. What you may not realize is that achieving this goal does not require you to create the next Ice Bucket Challenge or have an Ivy League university-sized budget for fundraising expenses.

What you do need is a clear plan for raising money from individual donors that you’re committed to working consistently.

Maybe your non-profit:

It’s time to move from the reactive to the proactive. To develop a fundraising strategy that raises money from individual donors in a way that truly works for your non-profit.

Introducing the Donor Strategy Academy

The Donor Strategy Academy is a 6 module course that helps non-profits build rock-solid individual donor fundraising programs by:

The Donor Strategy Academy walks you through a proven system for building and scaling an individual donor program that leverages the organization’s and staff’s strengths all while building meaningful relationships with people who care about the cause.

The Academy takes the guesswork out of how to raise money from individuals by giving you the step-by-step process that’s helped me raise over $15m for incredible causes like yours.

Get ready because you’re going to start taking consistent action to raise more money from individual donors!

Inside The Donor Strategy Academy

Raising money from individuals and cultivating a donor community requires just a few key ingredients:

It really is that straightforward.
And yet, so often we overcomplicate fundraising.

The Donor Strategy Academy gives you everything you need to build an individual donor program that works for your non-profit. 

The Academy Curriculum

Audit
Your Program

Effective Fundraising Messaging

The Foundations of Direct Response Fundraising

Taking Direct Response
Multi-Channel

Nurturing
Donor Communities

Charting Your
Path Forward

In addition to the 6 core modules, you’ll also have access to:

Start Building Your Individual Giving Program Today

You know that inspirational quote, “The best time to start was yesterday. The next best time is now?” Now is the best time to start building and scaling your individual giving program. The Donor Strategy Academy is here to help you take your first steps towards fundraising success.

Invest in your non-profit’s fundraising future today. Get access to The Donor Strategy Academy for a one-time payment of $997.

The Dixon Society Increased Fundraising Revenue from Individuals by 14% in a Year

Using the exact process I teach you in the Donor Strategy Academy, The Dixon Society increased their fundraising revenue by 14%.

Executive Director, Pany Aghili says that one of their biggest wins has been becoming consistent. “We are now proactive with donor relations and have been able to more effectively connect with donors.”

As a result, the team was able to increase their fundraising revenue by 14% within 9 months of implementing the plan. In year 2, they are aiming to increase fundraising revenue by an additional 25%.

Development Coordinator Sena Hughes Lauer says that one of the biggest benefits of the work was the “process of coming to understand where and how our organization can grow and believing that me and the team can be the one(s) to get us there.” The confidence and clarity motivates her and the team to continue to implement the plan.

Meet Your Instructor - Vanessa Chase Lockshin

I’ve been a fundraiser since 2010 and have raised millions of dollars for incredible causes. At the heart of my career is a passion for individual giving through annual fundraising campaigns. And I’ve run some very successful ones including one for my client, Variety BC, that raised over $200,00 in 5 days and over the course of a year, I’ve helped them raise nearly $1m from individual donors. I’ve also worked with The Dixon Transition Society to implement an individual donor program that helped them increase their fundraising revenue by 14% in a year.

I’m an in-the-trenches fundraiser who happens to be a consultant. I’m in the field practicing what I teach daily and I’ve worked with clients across the U.S., U.K., and Canada in different niches of the sector.

I know behind every individual giving program are great fundraising campaigns and I want to show you how to develop creative, compelling fundraising campaigns that drive giving. What you’ll learn from me is the exact process I use to help my clients achieve incredible fundraising success.

What’s Possible for Your Organization

Nail your compelling fundraising message

Vanessa was a pleasure to work with, she did a fantastic job helping our organization with our messaging and case for support. Having clarity on our messaging has helped us better explain who we are and what we did. This will be helpful for conversations with funders and new program participants. I would highly recommend Vanessa to anyone.
Vanessa Wideski
ED, Low Entropy Foundation

Have a plan for the future that works

With Vanessa’s expertise and guidance we have not only identified our key target audiences, but we have developed a very powerful messaging strategy that we will use for years to come. We had an excellent experience working with Vanessa and we look forward to her counsel and advice in the future.
Pat Buchannon
ED, New Chelsea Society

FAQs about the Donor Strategy Academy

We offer you the best of both worlds! Inside the Donor Strategy Academy you get to go through the core 6 modules at a pace that works for you. Plus, you get access to Monthly Office Hours calls where you can get questions answered and get professional consulting advice.

We recommend about 2 to 3 hours per module. Most students will go through a module every one to two weeks.

We won’t sugarcoat it. Donor acquisition can be a grid. Non-profits who already have some individuals donating to them (even if they are unsolicited donations) will find this course more beneficial. That being said, if you’re motivated and ready to do the work, we’ll help you build your individual giving program starting with your acquisition strategy.

By the end of this program, you’re going to have some of your time back! Part of the magic of the Donor Strategy Academy is re-prioritizing your fundraising tactics to maximize your results. You figure out what’s working and not working now and how to let what’s not working go from your to do list for good.

Raising money from individual donors doesn’t have to be an expensive endeavor. The program you’ll build your individual donor program plan around the resources you already have.

Absolutely! We are all about supporting your success so we have a few ways for you to get direct feedback on your course work. You’ll have access to a private classroom discussion forum where you can post questions and access to Monthly Office Hours calls.

Is Your Non-Profit Ready to Level Up Its Fundraising?

It’s all too easy to keep doing “business as usual” fundraising. Writing grant applications. Sending out that once a year direct mail letter. Mailing donors an annual report with an ask. Sure, these tactics might bring in some donations but your non-profit is ready to level up. You want to have consistent, cornerstone fundraising campaigns that bring in money and new donors.

If you’re waiting for the perfect time or for things to just slow down a little in order to pursue this work, you need to know this. The state of your fundraising program will fundamentally stay the same unless you take different actions to grow it.

I created the Donor Strategy Academy to give you the exact blueprint of the actions you need to take to build a robust individual donor program. I’m breaking it down step-by-step to make it manageable for you to implement and find your confidence as your fundraising program grows.

Let’s do this together! I’m here to be your guide to help you take your fundraising program to the next level.

To your success!
Vanessa

Enroll in the Donor Strategy Academy Today

Let’s work together to get your non-profit on the path to individual fundraising success!